What is Page CTR, Page Impressions Clicks, Page eCPM , Earnings ?
how many time my page viewed ..! = Page impression
CTR = click through Rate ( the percentage of people that clicked )
when one of visitors click on the ads = click
how much 1000 impression i earned for each! = eCPM
Earnings Formula:
Earnings = (Page eCPM * .001) *(Clicks / Page CTR)
Page CTR = No.of Clicks / Page Impressions
Does someone else see it differently?
I would believe it to be an average of the rates for ads either Page Impressions or Clicks.
The question seems to be where is the data to determinine the Page eCPM?
OK, I collected statements posted around here by other peoples and blogs
a: Page CTR = Clicks / Page Impressions
b: Earnings = (Clicks / Page CTR) * (Page eCPM * .001)
c: eCPM = I earned for each 1000 impression (How Much)!
Earnings = page impressions * (Page eCPM * .001)
Earnings = page impressions * (earnings / 1000 page impressions * 0.01)
No nothing we are just creating some idea about our earnings
Are we getting anywhere with such formulas,
Effective CPM(eCPM): It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.
Click Through Rate (CTR): CTR is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you. A 6% CTR means that for every 24 page impressions, you've gotten 1 click (1/20=6%).
20 clicks on 80 imps is VERY high - this must be a direct click-through type page with Google adsense textlinks right at the top in the middle. even so this is still very high and the domain name must be targeted directly to the ads.
great at low volumes but only substainable if other sites are driving the hits to the page. wheres the content? below the ads? A reasonable CTR (click through ratio) for targeted content is 10% or (in your eg.) 100/1000 clicks. If the clicks pay $1 each then you make 10*1=$10.00. If the clicks pay $4 each then you make 10*4=$40.00, much better and probably more apprpriate for targeted niche traffic.